5VIE art + design is a territorial and cultural marketing project that aims at drawing attention to Milan old town. 5VIE is the real historic heart of Milan, from ancient origins till now it represents the cultural, artistic and architectural heritage of Milan. The contemporary design; the interest in local artisans’ works, to promote the excellence of craftmanship. 5VIE deals with traditions, area knowledge and innovation, these three aspects are now together with the purpose of setting up a great and unique project.